SOCIAL MEDIA 201: ENHANCING YOUR ONLINE BRAND IDENTITY

You’ve set up your profiles and invited people to be your friend. Now what? How can you gain value out of participating in social networks? Limited to four people per session, this three-hour, hands-on course will teach you how to take your social media presence to the next level.

Facilitators Clara Miller and Matt Dunn will help you:

• Determine the best social networking strategy for your personal and professional needs.
• Evaluate and enhance your profiles on sites including LinkedIn, Facebook and Twitter.
• Learn advanced next steps for meaningful participation in online social communities.

ITEMS TO BRING WITH YOU

• Laptop with wireless internet capability
• List of items you’ve worked on and/or participated in recently that could be used to update and/or enhance your profiles

SYALLABUS

Overview of Social Media Landscape
Who’s doing it right?
What are the implications in B-to-C and B-to-B environments?

Your Social Networking Strategy
What do you want out of it? Are you gaining this today?
What are best practices for realizing and/or fine-tuning your strategy?

Social Network Deep Dive: LinkedIn
What additional value can you gain from it?
Enhance your profile – Individual coaching.
*SEO
*Applications
*Groups
*Recommendations
Answers – Elevate your expertise.

Social Network Deep Dive: Facebook
What additional value can you gain from it?
Privacy features – Are you making the most of these?
Enhance your profile – Individual coaching.
Is it relevant to your business?
*Fan Pages
*Events
*Advertising

Social Network Deep Dive: Blogging and Microblogging (Twitter)
What additional value can you gain from it?
Google Reader, Profile and Homepage
Participate in a blog – Individual coaching.
Set up and/or enhance your Twitter presence – Individual coaching.

Next Steps
Five things to do after class.
Recommended reading.